With how homogenised Hollywood releases can feel at times,
it’s understandable if you get a feeling of Déjà vu from certain trailers. If
you’ve seen one film about a young couple fighting to be together despite every
reason why they shouldn’t be, you’ve seen them all. That kind of blanket
statement is usually something even I turn my nose up at, but in some cases,
those base assumptions are accurate. However, of all the reasons that I’ve seen
in terms of feeling like you’re just watching the same trailers over and over
again (aside from just flat-out seeing the same trailers over and over again),
this is definitely a new one. In this case, it’s down to the use of music in
the trailer.
Now, re-use of popular songs is nothing new but hearing Barns Courtney’s Glitter And Gold in the trailer for today’s film, after hearing it so often in the lead-up to the release of The Founder late last year, is rather off-putting. The fact that the two, even from the marketing, share a prominent trait concerning the American Dream doesn’t help that impression, but I’m getting a bit ahead of myself. Let’s dig right in… ugh… let’s get started with today’s film.
Now, re-use of popular songs is nothing new but hearing Barns Courtney’s Glitter And Gold in the trailer for today’s film, after hearing it so often in the lead-up to the release of The Founder late last year, is rather off-putting. The fact that the two, even from the marketing, share a prominent trait concerning the American Dream doesn’t help that impression, but I’m getting a bit ahead of myself. Let’s dig right in… ugh… let’s get started with today’s film.
