After spending far longer than I was expecting to this year
complaining about movie marketing, I finally get to talk about the positives of movie marketing.
Specifically, what it is capable of telling studios. The oldest rule in the medium
of entertainment is to give the audience what they want, and what we spend our
money on confirms that this is a thing we like to see and wouldn’t mind seeing
again. It’s the cornerstone for the franchise-heavy filmmaking mindset that
Hollywood has made some comfy cash on in recent years (or decades, if we’re
being honest).
I say all this because, with only a passing glimpse at this film’s marketing, it is clear that the grease in the production’s gears is the success of David Fincher’s Gone Girl from two years ago. People saw that film in droves, both critics and casuals alike, and I myself would love to see more of that kind of smart and intense thriller. I’ve admitted before to my own fascination with trickery and games of wits, and no film of the last several years did a better job in those two areas than Gone Girl. But that’s where the association gets a little dangerous: This film wants to be seen as another Gone Girl. But is it capable of fulfilling that role? Hell, removed from connections to any other film, is it capable of fulfilling its role as a movie?
I say all this because, with only a passing glimpse at this film’s marketing, it is clear that the grease in the production’s gears is the success of David Fincher’s Gone Girl from two years ago. People saw that film in droves, both critics and casuals alike, and I myself would love to see more of that kind of smart and intense thriller. I’ve admitted before to my own fascination with trickery and games of wits, and no film of the last several years did a better job in those two areas than Gone Girl. But that’s where the association gets a little dangerous: This film wants to be seen as another Gone Girl. But is it capable of fulfilling that role? Hell, removed from connections to any other film, is it capable of fulfilling its role as a movie?
