Movie trailers, by their very design, are rather strange
devices. At the base line, they are meant to intrigue the audience into
possibly checking the film in question through basically whatever means are
necessary. This usually involves quick-cutting the most visually interesting
moments together, combined with music that will rarely if ever be a part of the
film itself. Since I made it my mission to see everything that I possibly can at
the cinemas, trailers don’t have the same effect on me as they used to (for the
most part, at least), but they are still interesting to watch as part of my
general fascination with marketing.
Some end up underselling their film by not isolating what generally makes the film good, instead focusing on the surface moments that make it look worse than it actually is, some oversell their film by combining the film’s best moments to make the film look better than it is… and then there’s trailers like those for today’s film. Seeing as this isn’t even the only film out right now to do this, I figure it would be worth getting into with some depth before the potential flood begins: What happens when a trailer shows you a film that is markedly different from the final product?
Some end up underselling their film by not isolating what generally makes the film good, instead focusing on the surface moments that make it look worse than it actually is, some oversell their film by combining the film’s best moments to make the film look better than it is… and then there’s trailers like those for today’s film. Seeing as this isn’t even the only film out right now to do this, I figure it would be worth getting into with some depth before the potential flood begins: What happens when a trailer shows you a film that is markedly different from the final product?
