This might go down as one of the most bizarrely marketed
films I’ve seen this year, and considering we "only just" had The Interview
earlier in the year, that is saying a lot. Allow me to break down the sequence
of events here: This film apparently had a cinematic release here in Australia.
That makes sense; it’s an Aussie film and we’ll seemingly support any local
production with a pulse these days. However, I say ‘apparently’ because I can
find evidence of only one cinema that
showed it, and even then it was a Q&A screening with the director in tow.
Compare this to the marketing done for the DVD release, which got a colossal
upgrade in terms of media attention. I have never seen a DVD release get so
much cinema advert time, not to mention poster space, as this film. With this
rather sporadic attempt to sell the film, and its currently abysmal approval
ratings, I can only assume that this was all done as a hasty salvage operation
to make sure it turned in a profit by any means necessary. Jai Courtney isn’t
as big of a red flag for a film as that background. Well, let’s see if the
Simon Pegg assist can rescue this film any, although I seriously kind of doubt
it.
