I know this is
far from the first time Marvel Studios
has done me, but fuck me, the marketing for this film has been extremely
annoying. No joke, I saw
two ads that were promotional tie-ins to this
movie in the pre-session of the actual movie. Because buying a ticket for it apparently wasn’t
enough; they had to
keep trying to sell it to me. There’s also how flat-out
ridiculous the session times for this movie have been, where it assimilated
between 75% and 95% of all available screenings at both of my local cinemas,
with one,
maybe two sessions that were taken up by the
eleven
other films that are supposedly showing now as well. Anyone trying to use this
film’s success as a gotcha for the 'wokeness' of other MCU
films, or the MCU in competition with the DCEU, or even as a sign that the industry is
picking back up since COVID first broke, are leaving out that the odds were
stacked substantially in the production’s favour to get those box office
receipts.
To be honest, I deliberately put off watching this movie for its first week
because, as much as I love superhero movies, I really didn’t want to
reward this overbearing, “Scorsese might have been underselling the problem”
kind of behaviour.
Anyway, now that I’ve got my initial gripes out of the way,
let’s get into how fucking brilliant this movie is.