I know this is far from the first time Marvel Studios has done me, but fuck me, the marketing for this film has been extremely annoying. No joke, I saw two ads that were promotional tie-ins to this movie in the pre-session of the actual movie. Because buying a ticket for it apparently wasn’t enough; they had to keep trying to sell it to me. There’s also how flat-out ridiculous the session times for this movie have been, where it assimilated between 75% and 95% of all available screenings at both of my local cinemas, with one, maybe two sessions that were taken up by the eleven other films that are supposedly showing now as well. Anyone trying to use this film’s success as a gotcha for the 'wokeness' of other MCU films, or the MCU in competition with the DCEU, or even as a sign that the industry is picking back up since COVID first broke, are leaving out that the odds were stacked substantially in the production’s favour to get those box office receipts.
To be honest, I deliberately put off watching this movie for its first week because, as much as I love superhero movies, I really didn’t want to reward this overbearing, “Scorsese might have been underselling the problem” kind of behaviour.
Anyway, now that I’ve got my initial gripes out of the way, let’s get into how fucking brilliant this movie is.







