It can be difficult to think of a time when clowns weren’t
terrifying. Between Pennywise from It in its many variations, the even greater
variations of the Joker, not to mention those weird clown sightings that kept
popping up in 2016, our culture seems to be hardwired to view these harlequins
are something to be afraid of. And in Internet circles, there’s a particular
clown that keeps being brought up: Wrinkles The Clown, a Florida-based scary
clown for hire that parents can call to scare their naughty kids straight.
His place as part of Internet folklore takes up a sizeable
amount of the production, as does the look into why clowns have the
horror-centric framing that they have nowadays. And the end result is honestly
a bit surprising: There might not have even been a time when clowns
weren’t scary. Hell, getting back to the initial traumatising angle, chances
are that parents have already done this to their kids by accident from hiring
birthday clowns.
From the clown’s presence in media (including the Joker,
Pennywise, and even Killer Klowns From Outer Space) to the presence of other
online boogiemen like Slenderman, even the Halloween mentality where people
actually like being scared, it covers a reasonable amount of ground concerning
what made this figure the semi-legend that he is.
What results from all this is a look at how urban legends
have magnified in the Internet age, how mass media and online discourse can go
a long way on relatively little information, and how the olden ways of folklore
can blossom into something genuinely beautiful through the Internet. Not even
kidding, this film ends on a surprisingly heartfelt note, one that builds on
Michael Beach Nichols’ eerie framing to show all sides of the clown, before
settling on what he truly is: An idea that the world latched onto, and for as scary as it may be for the kids, they seem to have taken it in stride.
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