Expecting quality control from a talking animal movie
nowadays is like asking for the world to start making sense: Most of us would
appreciate it, but the chances of it actually happening seem to keep shrinking
with each passing day. The latest effort in this undermined subgenre is yet
another piece of disposable product designed to be shipped directly to the
bargain bin, but this seems to be yet another new variety of bad, even compared
to the films I’ve already covered on here. It’s not just bad; it is so lacking
in quality control that it can’t even maintain consistency in its badness. And
no, that doesn’t mean that it occasionally stumbles into competency. It just
means that it goes from bad to a different kind of bad and back again.
And that’s without bringing the animation into the equation,
courtesy of AIC Studios and Assemblage Entertainment, the latter of which was
also responsible for Norm Of The North and Elliott The Littlest Reindeer. It is
also rife with inconsistencies, from the character designs (which vary from
cartoonish proportions to full-on bobbleheads) to the texture quality (when
your film mainly consists of snow, being able to render it properly should’ve
been a priority but apparently not) to the lame attempts at ‘action’, which
mostly consist of literal snowball fights and sleeping gas. There’s an opening
gag with Swifty blending into the snowy background, and the animation quality
isn’t nearly good enough to make that work as it likely did on paper. Hell,
literally animating on paper would’ve been a better look than what we get here.
There’s only so many tinfoil-hat-wearing conspiracy otters you can push
on-screen to distract from the blindingly obvious problems here.
On that same note of conspiracy caricatures, this might be
one of the worst attempts at environmentalism I’ve seen in a film yet. The main
plot involves Cleese’s Otto Van Walrus and his plans to frack on the land that
Swifty calls home. Climate change and increased temperatures are part of the
narrative momentum, and it’s remarkably not-subtle about the whole thing.
Except, in its attempts to try and highlight it as a serious issue, it just
can’t help but undermine its own intentions by depicting anyone who sees what’s
really going on as crazy people.
From the aforementioned otters, to Swifty’s
perpetually-changing priorities from himself to everyone else at the drop of a
hat, to the fact that it keeps trying to mine comedy out of something very real
and actually happening in the world, I wouldn’t be surprised if certain
families walked away from this with their pre-conceived notions of how ‘loony’
environmentalists are being confirmed for them. Even Norm Of The North didn’t
fail this badly at similar messaging; at least that film had a somewhat interesting
bent from including arctic tourism in its narrative.
Then again, I doubt that that many families, or even
singular people, will end up seeing this. Not only has it been marketed poorly,
it has also broken records for worst opening weekend of a film released in over
2800 theatres; there is little to no chance of this making back its $50 million
budget. And at the risk of sounding callous, that’s probably a good thing.
Something this slapdash, this lazy, this infinitely dull (yeah, on top of
everything else, it is criminally unengaging), should rationally be a turning
point, a chance for animation studios to consider maybe not aiming for
the lowest common denominator and start putting out family films with a touch
more effort to them. But that’s if the world made sense, and this film’s mere
existence would suggest otherwise.
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